Massachusetts, when they were produced at a rubber shoe-making company. From humble beginnings they have grown to be one of the world’s most famous shoe brands, and have been worn by everyone from famous athletes, to musicians, to models.
These shoes became a household name in 1917, when they In 1921, basketball player Chuck Taylor joined the company, and climbed the brand until 1968, seeing Converse shoes turned into the largest sneaker manufacturer in the US with a market share of over 80%.
From the 70’s, the popularity of Converse shoes among athletes Began to decline, as some of the bigger footwear titles came onto the scene. However, Converse didn’t simply disappear from the spotlight. As their popularity as sports shoes waned, people from all walks of life began to buy them for regular use.
While the Chuck Taylor ‘All Star’ basketball sneakers remain The bestselling style of these shoes, three other sneakers that have taken the market by storm over the years include:
*Converse Jack Purcells: Jack Purcell was a former world Badminton champion who made a rubber badminton sneaker for the B.F. Goodrich Company of Canada in 1935. This shoe was designed to give support for feet on the badminton court.
*Converse By John Varvatos: Varvatos is a menswear designer Who is known for his high fashion suits and coats. He worked with Converse to create a new line of high-end Converse All-Star shoes in 2001. They were an instant success, and Converse continues to work with Varvatos to design designer sneakers.
*Converse One Star: Another modern Converse shoe was Produced in 2008, when the brand joined forces with Target to produce the 1 Star line. The shoes sold extremely well, which resulted in the production of a single Star apparel.
Brand has existed, but even as styles and client preferences have changed Over time, Converse G have never lost their popularity or their strong hold On the footwear market.