Trying to decide on your company’s name? But couldn’t decide which name to choose? Well, naming is the opening aspect of any company and a good name gives a solid structure to the company’s reputation.
Back in the day, people believed that name doesn’t have anything to do with their sales. On the other hand, the modern-day savvy marketers have proved it time after time that naming is the first and foremost process of brand building and sales generation.
Read the text below and know how to name your company in the 21st century.
Rules for picking a company name.
There are certain guidelines that you should follow to choose the right company name.
- Choose an unforgettable name.
Your name should have an impression on the listener when they hear it for the first time. Having a unique name that’s not matching with every second name in the market helps this process. To make yourself identical, choose an unforgettable name.
- Avoid complexity.
While choosing a unique name is one thing, choosing a name with a spelling that requires thesaurus is another. You should avoid a name that has a complex spelling. Rather choose a name with a simple spelling that’s unique and not used often.
- Easily pronounceable.
Your company’s name should be easily pronounceable for your clients to give reference in public. They shouldn’t feel like saying tongue twisters while mentioning your good service to their friends. Having a name that everyone can fairly pronounce is a boost to marketing in itself.
- Give a message.
Your company’s brand name should state your company’s mission. It should have a tone that sounds like you want to make things happen for your customers. The right name will radiate positive vibes for your clients.
- Check legal availability.
Apart from the above traits, your company’s name should be available for you to legally own. It should not be under the trademark with other owners. Often, when entrepreneurs come up with names, their names are taken by someone else. So it’s important to choose an unregistered name and then register it with your company.
- Do not draw a wall.
Your company’s name shouldn’t box your growth to a particular product or service or location. Your name must be boundless and it should open limitless possibilities of new products and services in different locations.
Why bad company names hurt you?
Bad company names hurt you severely. A bad name reflects your intentions and sincerity towards your business. If you have a void name, investors and your clients will think this as a pass time. And when you have this bad reputation in your clients’ views, your sales are directly affected by it.
Coming up with company names.
Even if you know what a good name is and how it can help you, choosing the perfect name is no piece of cake.
Finalizing the right name for your company will require thorough research and previews, extensive sample reviews from your associates and clients.
In the modern-day, the internet has various company name generator plugins to help you in coming up with a company name.
While choosing a name, you should keep your focus on your brand mission, brand tone, service quality, and other important aspects of your business.
When you keep all these things in mind while choosing a name for your company, you come up with an exceptional name that can drive sales single-handedly.
An easy way to get a good name is hiring experts to do it. Several brand naming agencies consist of experts that know the whole and soul of branding and they abide by rules to come up with an exceptional name.
Find out which one is perfect.
There are thousands of brand naming agencies out there ready to name your company, but you need to choose the best one. The best brand naming agency can be summarized in a few points.
They are as mentioned.
- The perfect agency should understand all your sentiments and then name your company accordingly.
- The best agency will respect your feelings for your business and will listen to your specifications while trying to name your company.
- A good agency or company knows about names that make or break a brand’s reputation.
- They are on the same page as you.
- No matter how much the agency respects your sentiments, they will always restrict you from making silly decisions backed by emotional attachment with the company.
- They understand the demand of the market and will name your company according to the demand that runs deep.
- They don’t use overnight trends or internet sensations to back your company name. They will always use tough orthodox reasons to name your company.
- They will get your name registered and make sure it’s genuine and legally available.