There’s no denying that Instagram is still a powerful platform to grow and engage your audience. Even with the popularity of TikTok on the rise, Instagram has yet to see its last days as a marketing tool for businesses.
To achieve your objectives of building brand awareness, generating leads, or increasing sales, it is crucial to establish clear goals and base your strategy on relevant data.
Make It Personal
When Instagram first launched in 2010, it was an app that let users apply stylish filters to their photos and share them with friends. Six and a half years later, it has 700 million active users, allowing for an extremely customizable visual experience to help grow your business and promote your Instagram.
Develop a strong aesthetic and use consistent colors, fonts, and filters to create a coherent and visually-engaging feed. Create meaningful captions that are relevant and aligned with your brand voice. Experiment with content formats like stories, IGTV videos, carousel posts, reels, and more to keep your audience engaged.
Whether you’re an artist who uses Instagram to showcase your work or a retail business that utilizes the platform to promote products and sales, you must engage with your followers to keep them interested and boost your conversion rates. You can do this by liking and commenting on their posts and interacting with them through direct messages.
Make It Relevant
When Instagram launched in 2010, it was a simple photo-sharing app that lets you apply stylish filters to your photos and share them with friends. Now, six and a half years later, the platform has 700m users and boasts various powerful features that can help you boost your reach, build engagement, and grow your brand or business.
Start with a clear strategy
Before tackling the content creation process, set clear goals for your Instagram presence that align with your overall marketing objectives. This may include increasing brand awareness, driving website traffic, or generating leads.
Next, research and use relevant hashtags to increase visibility and reach. Be sure to experiment with both popular and niche hashtags. You can also leverage stories, IGTV, and the Boomerang feature to drive engagement. Additionally, you can use the platform’s Shopping feature to streamline the purchase process for your customers. Also, consider collaborating with micro-influencers or niche communities to spread the word about your products and services.
Make It Fun
Instagram is a visual platform, so uploading top-quality photos will help attract more viewers. Including people in your images or using creative angles can make them more interesting.
A well-written caption can encourage comments from viewers and increase the likelihood of them engaging with your content. Try incorporating emoji or social media slang in your captions. You can also use the Instagram bio to create a mini elevator pitch that catches viewers’ attention.
You can download many Instagram apps to add more dimension to your content. For example, Layout is a great way to turn multiple pictures into a collage that fits the traditional square format; Boomerang turns bursts of 10 photos into a video that loops; and Hyperlapse lets you shoot long videos with a stabilizer to reduce shaky footage. Try out a few different apps to find what you like best.
Make It Shareable
Mastering Instagram means understanding how to engage your audience, share knowledge and build a thriving community. This will help you work long-term with social media as a marketing channel, positioning yourself as an industry expert and building brand recognition.
Instagram is a powerful tool for creatives to reach an international audience, collaborate with the larger artistic community and find new clients. However, to take advantage of the platform’s potential for success, marketers need clearly defined goals that each campaign works toward.
This could be increasing the number of followers, gaining more engagement on posts, or boosting conversions using Instagram Shopping. It also involves keeping up with the latest features, like the recent addition of link stickers in Stories and the ability to hide hashtags in captions to maintain a cleaner aesthetic. This will ensure your Instagram content is visible to as many people as possible, increasing your chances of conversions and building a strong online presence.