4 Elements to Consider When Creating Your Custom Flag

When planning a huge event, such as a product launch or store opening, creating promotional materials is essential to grab your target audience’s attention. Today, many organizers rely on online platforms to gain a wide reach. But, this doesn’t mean that traditional forms of advertising aren’t valuable anymore.

To come up with the best custom feather flags that suit your event’s needs and goals, consider these 4 major elements:


Before working on the flag’s aesthetic design, finalize the message first. Limit it to one or two words as much as possible since people often don’t have the luxury of time to read long texts. A shorter one is also more impactful. Think about the theme of your event when you’re formulating this, and look for a font style that perfectly captures its essence and is easy to read.

You should also place your chosen logo on the flag. If you opt to create a new one solely for the event instead of using your organization’s logo, ensure it’s coherent with the theme. Pick bright colors for its design so it’ll look clear from afar, regardless of the weather conditions. Stick to a simple palette, too; several hues will confuse the viewer.

Use the principles of design as you create the layout for your message and logo. The result should be visually harmonious and memorable to the reader.


The next thing to do is to select its shape. There are 3 main types to choose from according to the style of the bottom edge:

  • Straight – This is the most common type. It simply has a flat, horizontal edge.
  • Convex – The edge is curved outward, so it looks like half a circle.
  • Concave – Unlike the convex type, this one is curved inward.

Consider your content as you decide on the shape you want. A convex-shaped flag, for example, will look to match best with circular logos and curvy fonts.


Your choice for this element should be based on the content of your flag and your budget. A bigger size is usually better, but this isn’t always the case. Think about the location. If the material is placed in a low foot traffic area and easily accessible, you may pick the smallest option available, which is about 2 meters long.


Lastly, consider the type of material you want for your flag. You have several options, including canvas, fabric, polyester, and vinyl. Choose one that’s weather-resistant, so heavy rains won’t ruin the colors. You should also decide if you want your banner to be stiff or freely flowing to pick a piece that can withstand or go with the wind.

These are the main elements you should decide on when creating custom banners. Once you’ve finalized your design, look for shops that offer tailored options. There are several that provide these services for feather flags